The Benefits of Crowdfunding:
1-Reach: Using a crowdfunding platform as a fundable for your business idea or project, you will have access to investors who can see, interact with, and share your fundraising campaign among them and support you.
2-Presentation: By creating a crowdfunding campaign, you go through the invaluable process of looking at your business from the top level and analyzing your SWOT analysis.
3-PR & Marketing: From launching your project to closing, you can share and promote your campaign through social media, direct mailing, and other online marketing tactics.
4-Validation of Concept: Presenting your concept or business to the masses affords an excellent opportunity to validate and refine your offering. Also, as potential investors begin to express interest and ask questions, you will quickly see if something is missing that would make them more likely to buy in.
5-Efficiency: By building a single, comprehensive profile to which you can funnel all your prospects and potential investors, you eliminate the need to pursue each of them individually. So instead of duplicating efforts by printing documents, compiling binders, and manually updating each one when there’s an update, you can present everything online in a much more accessible format, leaving you with more time to run your business instead of fundraising.